Management’s goal of 30% profit margins for gaming has led to job losses, canceled projects
Imagine Microsoft’s top management was competent and leveraged their PC operating system monopoly with their dominant gaming position (ABK + Minecraft alone are massive, not even counting Bethesda and the older 1st studios).
with their dominant gaming position
If only Microsoft ever had that position. They’ve been distant third since the Switch 1 came out, distant second from day 1 of the PS4.
If only Microsoft ever had that position. They’ve been distant third since the Switch 1 came out, distant second from day 1 of the PS4.
Wrong. You confuse the Xbox console with Microsoft’s overall position as game publisher which includes all of Activision-Blizzard-King, Bethesda, Minecraft, Halo, Forza,… across multiple platforms.
You’re confusing the word “dominant”. They’ve never been even remotely close to being dominant in gaming.
You’re confusing the word “dominant”. They’ve never been even remotely close to being dominant in gaming.
Look up the revenue numbers. Nobody else comes close. Minecraft alone with its different editions is massive.
Sony easily beat them lol. Did you even look up the numbers?
Sony easily beat them lol.
PlayStation consoles beat Xbox consoles but that’s not the whole gaming market. Microsoft and their subsidiaries publish games for PlayStation, Nintendo, iPhones, Windows,… This is really not hard to understand.
Did you even look up the numbers?
Yep, revenue numbers from when ABK was still independent, user numbers of the various Minecraft editions, etc. All public information easily to find for any person with basic media competency.
Articles like https://www.videogameschronicle.com/news/microsoft-was-the-no-1-games-publisher-in-the-world-last-month/ are really easy to find.
Now go look at both companies total gaming revenue for the whole year, not just the month that the biggest game of the year releases.
PlayStations revenue is about 50% more than Xbox’s.
The only thing that saves the Xbox brand at this point might be firing the entire executive staff.
Strange that two years ago, there was worry that Xbox would take over everything after the Activision-Blizzard merger. Sony once again manages to take advantage of its competitor’s mistakes by mostly sitting and watching.
Strange that two years ago, there was worry that Xbox would take over everything after the Activision-Blizzard merger.
That was never a real concern for anyone who had been paying attention to the video game world for even the last 10 years.
